Our team

Read all about the Drinkaware Senior Management Team, Trustees, and the Independent Advisory Panel we work with.

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Senior management team Drinkaware Trustees Independent Advisory Panel

Senior management team

Find out who’s who in our Senior Management Team, what they do and what experience each person brings to the team.

Karen Tyrell

Chief Executive Officer

Karen Tyrell

Chief Executive Officer

Karen is Drinkaware's Chief Executive Officer and joined the organisation in October 2022.

Annabelle Bonus

Director, Research, Policy and Strategy

Annabelle Bonus

Director, Research, Policy and Strategy

An experienced social researcher with a record of applying behavioural science to policy problems, and running and designing robust randomised controlled trials.

Caroline Price

Director of Operations and Programmes

Caroline Price

Director of Operations and Programmes

Caroline Price is Drinkaware's Director of Operations and Programmes and joined in January 2025.

Tiffani Burkitt

Director of Resources and Business Systems

Tiffani Burkitt

Director of Resources and Business Systems

Tiffani joined Drinkaware in September 2023 as Head of Finance and became Director of Resources and Business Systems in February 2025.

Alex Bennett

Commerical Director

Alex Bennett

Commerical Director

An experienced commercial leader with extensive experience in both the commercial and charity sectors.

Drinkaware Trustees

Drinkaware's Board of Trustees are from a broad range of professional backgrounds. Read about them here.

Lucy Armstrong

Chair

Lucy Armstrong

Chair

Lucy Armstrong is the Chair of the Board of Trustees. She has spent more than 30 years working with businesses to accelerate their development and success. She is currently Chair of the Port of Tyne Authority, Chair of the Cumbria based Holker Estate, and a Director of the Business Banking Resolution Service.

Remalie Comport

Remalie Comport is a Global Business Lead at Google

David Hutchinson

David’s career spans over 30 years across multiple business sectors and brands where he has held leadership roles in marketing, commercial, operations and management in both FTSE, ASX and private equity-backed businesses.

Simon Stephens

Simon Stephens is a Partner at Deloitte

Bruce Ray

Bruce Ray is a Public Affairs Advisor providing support for clients in the hospitality industry.

Board of Trustees’ Register of Interests

View Drinkaware’s Board of Trustees’ Register of Interests

Independent Advisory Panel

To help deliver our strategy, we have an independent panel of medical professionals and expert advisors to ensure we provide the most up-to-date, accurate and evidence-based information on alcohol and alcohol related harm.

Dr Paul Hughes | Chair of Independent Advisory Panel

Chief Medical Adviser and Chair of Independent Advisory Panel to the Drinkaware Trust.

Dr Paul Hughes | Chair of Independent Advisory Panel

Chief Medical Adviser and Chair of Independent Advisory Panel to the Drinkaware Trust.

As a General Practitioner Paul brings extensive experience to the role, including 31 years’ service in the military and five years as Executive Medical Director at the national drug, alcohol, and mental health charity We Are With You.

Professor Ivo Vlaev

Professor of Behavioural Science at Warwick Business School, University of Warwick.

Professor Ivo Vlaev

Professor of Behavioural Science at Warwick Business School, University of Warwick.

Ivo Vlaev is among the leading behavioural psychologists in the UK and is currently a Professor of Behavioural Science at Warwick Business School, University of Warwick.

Dr Hannah Behrendt

Director of Health, Wellbeing and Social Care at The Behavioural Insights Team (BIT).

Dr Hannah Behrendt

Director of Health, Wellbeing and Social Care at The Behavioural Insights Team (BIT).

Hannah is Director of Health, Wellbeing and Social Care at The Behavioural Insights Team (BIT).

Professor David Best

Professor of Addiction Recovery at Leeds Trinity University.

Professor David Best

Professor of Addiction Recovery at Leeds Trinity University.

David Best is a professor of Addiction Recovery at Leeds Trinity University, the first professor in this subject globally.

Professor Alastair O'Brien

Professor of Hepatology at University College London and a Consultant Hepatologist.

Professor Alastair O'Brien

Professor of Hepatology at University College London and a Consultant Hepatologist.

Professor Alastair O'Brien is a Professor of Hepatology and Clinical Director of the Comprehensive Clinical Trials Unit at University College London, and a Consultant Hepatologist at The Royal Free and University College Hospitals.